Perhaps no one in history has provided more lessons in leadership than President Dwight D. Eisenhower. After his successful military career, “Ike” lead America through one of its greatest periods of prosperity.
Eisenhower’s emphasis on self-reliance and problem solving (he created the interstate highway system), passion for technology (Ike authorized NASA), and investment in education continues to have a profound impact.
The youth of Ike’s generation have become the Mobile50.™ They are wealthier, better educated, more active and tech-savvy than any of their similarly-aged predecessors.
We relish tough challenges and favor partnering with:
- Direct to consumer brands that are challenging and disrupting established sectors
- New businesses with subscription, shared, and on demand models targeting the Mobile50™
- Mobile-savvy marketers pioneering the Internet of Things (IOT)
- Companies in need of accelerated change managed quickly and discreetly
The Eisenhower Agency partners with brands to reach and engage the Mobile50.™
We drive the sharing economy, accounting for the majority of Airbnb users and the fastest growing segment of ride sharing services.
We control 70% of the U.S.’ disposable income – and are poised to inherit $1.5 billion more.
We are responsible for more than 50% of all direct to consumer sales for online retailers such as Warby Parker, Wayfair, and subscription services like Blue Apron, Netflix, and Amazon Prime.
We are the fastest growing demographic on Facebook. And Twitter. And Pinterest. And the second fastest on Instagram.
We also make up the fastest growing online dating segment.
We are the Mobile50.™ Talk to us.