Perhaps no one in history has provided more lessons in leadership than President Dwight D. Eisenhower. After his successful military career, “Ike” lead America through one of its greatest periods of prosperity.
Eisenhower’s emphasis on self-reliance and problem solving (he created the interstate highway system), passion for technology (Ike authorized NASA), and investment in education continues to have a profound impact.
The youth of Ike’s generation have become the Mobile50.™ They are wealthier, better educated, more active and tech-savvy than any of their similarly-aged predecessors.
We relish tough challenges and favor partnering with:
- Direct to consumer brands that are challenging and disrupting established sectors
- New businesses with subscription, shared, and on demand models targeting the Mobile50™
- Mobile-savvy marketers pioneering the Internet of Things (IOT)
- Companies in need of accelerated change managed quickly and discreetly
The Eisenhower Agency partners with brands to reach and engage the Mobile50.™
Eisenhower invented his own matrix to focus on the most important tasks in his life – and only those. Everything else was either delegated or deleted.
Our process is similarly straightforward. It is biased toward action. We partner with senior management, passionate investors and owners to operationalize success.
Each client benefits from a 30-day, 60-day, and 90-day action plan that outlines the necessary steps to financially engage the Mobile50.™
"What is important is seldom urgent and what is urgent is seldom important."
-Dwight Eisenhower, 34th President of the United States
A Global Tour Operator
Insight: Company’s traffic via tablet devices had grown more than 30% in less than two years
Action: Within 9 months, we redesigned and launched a mobile strategy optimized for tablet users
Results: Within a year, sales increased 18% and lead quality scores increased by nearly 50%
Leading home care company
Insight: Customer reorders were well below industry standards
Action: Eisenhower recommended a multi-channel customer education program to reduce costs and increase retention
Results: Customer re-orders increased by more than 300%, customer database to nearly 6M. One year later, the company was acquired for $1.5 billion
University Branded Certification Program
Insight: A venture-backed education company and leading university partnered to promote financial certification, but struggled with course development and sales
Action: We overhauled the product development process, built an inbound marketing model, and created company-owned brands that could be licensed
Results: Products were licensed to leading publishers and distribution secured at major retailers. Program sales quickly grew to $5M and margins tripled
We drive the sharing economy, accounting for the majority of Airbnb users and the fastest growing segment of ride sharing services.
We control 70% of the U.S.’ disposable income – and are poised to inherit $1.5 billion more.
We are responsible for more than 50% of all direct to consumer sales for online retailers such as Warby Parker, Wayfair, and subscription services like Blue Apron, Netflix, and Amazon Prime.
We are the fastest growing demographic on Facebook. And Twitter. And Pinterest. And the second fastest on Instagram.
We also make up the fastest growing online dating segment.
We are the Mobile50.™ Talk to us.
P: (617) 449-0039